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Showing posts from January, 2024

Importance Of Professional Mobile Optimisation is Key

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  Are you tired of trying to read websites on your phone that are too small and hard to see? Well, don’t worry! In this post, we’ll talk about why it’s important to make websites easier to use on phones and give you some tips on how to improve your mobile optimisation. Lots of people use smartphones to access the internet these days – more than 60% of users, in fact! So it’s really important that websites are easy to use on phones. This post will explain why, and show you how to make your website work better on phones. Why is it important to make websites work well on phones? When websites are designed to work well on phones, it makes it easier for people to use them. They don’t have to squint or zoom in and out to see the text, and they can find what they need more quickly. This means they’re more likely to come back to your website, and maybe even buy something from you! Search engines, like Google, also like websites that are easy to use on phones. They will show them high

5 Reasons Why You Need a Website?

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  Customers expect you to have a website Firstly customers expect your business to have a website so that they can find out more information about you. Having a website will help you generate more business as people can find you online. However a website is not just about having an online presence. Shops are expected to have storefronts, therefore think of your website as a storefront. You want it to be appealing to customers. In some cases not having a website can lead to questions about legitimacy. A website is a main component of your marketing and branding strategy. You want it to be carefully designed to reach the target audience. Builds credibility Secondly one of the main reasons you should create a website is to increase your businesses credibility. There is a high chance that there are several other similar business’ in your area offering the same services as you. Therefore by creating a website that stands out amongst the others you are increasing your chances of a la

5 SEO Growth Tips: How to Get Started with SEO?

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  Search Engine Optimisation is a core part of digital marketing and any holistic SEO strategy; but what exactly is SEO? How do search engines work? And how can SEO benefit your website? The main aim of Search Engine Optimisation is to increase your ranking in search engines like Google . This is done by optimising your website with keywords and the user’s experience in mind. Search engines will constantly scan the web for relevant keywords. If you focus on your website users by answering their questions with relevant and quality content - you'll be guaranteed to increase your SEO and rankings on Google.  5 Tips for SEO success 1. Pick a good focus keyword Firstly, select the search term you want your business’s website to rank for in search engine results. The search term you want to rank for is called your focus keyword.   2. Research your competitors Open up an Incognito tab and search for a keyword that you have identified as a focus keyword for your business. The